CUSTOM SHOES AS A FORM OF SELF-EXPRESSION
research question: How can the personalization of street shoes allow consumers to feel a sense of identity and self-expression?
PURPOSE STATEMENT
THE PURPOSE OF THIS RESEARCH PROJECT IS TO UNDERSTAND HOW CUSTOMIZATION OF STREET SHOES ALLOWS FOR SELF-EXPRESSION AND HOW IT CAN CREATE A SENSE OF IDENTITY.
RESEARCH METHODS
RESEARCH METHODS
Research began with articles, and books discussing customization, sneakerhead culture, and shoe marketing and brands. After initial research, social interviews were conducted with individuals who have purchased custom shoes to provide real life experience.
INTERVIEW QUESTIONS:
What made you want a pair of custom shoes?
Why did you pick what you did?
Does this topic make you feel a sense of self-expression? Are you able to express yourself when wearing them?
Is customization something that helps you express your identity?
